"Since 2001, Swiss-based not-for-profit organisation ACT Responsible (Advertising Community Together), has been collecting global advertising that 'promotes responsible communication on sustainability, equitable development and social responsibility' in a bid to highlight how the creativity of advertising professionals can be used to address the world's problems.

Among its 2,500 ads from more than 40 countries and 140 award-winning agencies is a striking collection of adverts that focus on environmental and social issues: from deforestation to recycling and conserving water to climate change" www.guardian.co.uk 8/7/2009

I have to start by showing you this great image called simply "Turtle".



This image says it all really.

Title: Turtle
Agency: Ogilvy & Mather
Made for: WWF (Hungary)

Photograph: WWF/ACT Responsible

The next image is a dramatic one, and disturbing one. It shows how much colour there is in a this beautiful world, and how dirty it can become if we keep messing it up.



First, when you see this image it looks like two separate photo's. But, look again, actually the image merges. In the clear half you can see carp breathing, but on the murky polluted side it difficult to make out even the water.

Title: Pond
Agency: Air
Made for: Biocorner (Belgium)
Tag line: Protecting colors

Photograph: Biocorner/ACT Responsible

This next image is very graphic but I want to show it because it carries on from and article we published on this blog recently called "Letter From Hawaii" by T.C.Evamay.



This poor creature must have been starving, and obviously wasn't getting anything from the waste he kept eating. It's a horrific image for any humane being to see. And it's all down to us.
Incredible just how much this bird had in it's stomach. All of it Waste from humans.

Title: Albatross
Agency: Publicis Mojo Auckland
Made for: Greenpeace (New Zealand)
Tag line: How to starve to death on a full stomach

Photograph: Greenpeace /ACT Responsible

The last image I have selected shows what most of us know is really on the minds and in the hearts of the people that could do the most to SAVE OUR PLANET.



No other comment needed I think.

Title: Oil
Agency: Ogilvy & Mather,
Greenpeace (China)
Tag line: Everyone's entitled to an opinion. Voice yours at forum.greenpeace.org

Photograph: Greenpeace /ACT Responsible

I hope you enjoyed this entry, and I would be very happy to post any comments on the blog.

Vince De Luca.

If you'd like to read the whole Guardian Article, and see many more of these stunning images please visit: http://www.guardian.co.uk/environment/gallery/2009/jul/01/act-responsible-environmental-advertising?picture=349628871